Here is an old nugget of info for email marketing campaigns, I happened upon it just today and I think it was … how do you say it … kismet (?) as we have been discussing reorganizing our e-newsletter as well as our launch date/time.

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Content sharing site Gather recently posted an excellent summary of the latest thinking on when to send your email blasts:
• Tuesday, Wednesdays and Thursdays are all optimal days to send emails because people have organized their work week and email inboxes.
• Every day has its pros and cons. You should decide on the best time and day depending on your circumstances.
• Monday pros and cons: Pro: After the weekend, many people make it a priority to organize their inboxes. Con: They erase many emails to get organized.
• Best approach for Mondays: Late in the morning just before lunch, when people have time to check their inboxes and have already cleaned out their weekend dumps.
• Tuesday pros and cons: Pro: People have organized their work week and have time to check their inboxes. Con: It’s too early to send campaigns geared to trigger action on the weekend.
• Best approach for Tuesdays: Campaigns that aim for recipients to take action during the week.
• Wednesday and Thursday pros and cons: Pros: More time for emails. Planning for the weekend. Cons: Only 2 days left in the work week, and no time left for emails.
• Best approach for Wednesday, Thursday: Keep your messages lighter and not as pushy.
• Friday pros and cons: Pro: There’s not as much email in their inbox. Con: Many people are so busy they don’t check emails on Friday.
• Weekends: Pros: Very little email is sent on weekends, but people do read their emails. Cons: Can look like you’re too pushy and intrusive.
• Best approach for weekends: Don’t send any, unless your message will be most valued if received on weekends.

So there you have it, keep those boxes of incoming mail clean for the weekends!