Jared Conger is a demand generation and growth marketing strategist with two decades of experience leading B2B and B2C campaigns across healthcare, technology, sports, and public affairs. He specializes in email marketing, marketing automation, webinar programs, and full-funnel campaign strategy — with a particular focus on aligning marketing to sales outcomes.
Below you’ll find selected work samples alongside a summary of services. For a full picture of his background, visit the About page or connect on LinkedIn.
Results that speak
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20+ years of B2B/B2C experience |
35%lift in MQLs at Optum | $1.3Min pipeline influenced |
24% lift in meeting bookings |
Samples
Writing Samples
Fiction: Last Voyage of the Ada Mae | From the Dark Woods
Lifestyle: The Early History of Parleys Hollow | <coming soon> Anatomy of a Pizza
Check out more work samples and pertinent details here on my links page.
Services
Demand generation & campaign strategy
Building the pipeline programs that connect marketing to revenue. I design multi-touch campaigns — email, webinar, paid, and ABM — that move prospects through the funnel and give sales warm, qualified leads to work with. My work at Optum / UnitedHealth Group delivered a 35% lift in MQLs and over $1.3M in influenced pipeline through a webinar-led demand gen model.
Marketing automation & HubSpot
Hands-on with HubSpot, Eloqua, and Marketo. I build nurture workflows, lead scoring models, and engagement sequences that balance automation with personalization. I also lead HubSpot onboarding and strategy for clients at Langan Communications, helping teams go from tool acquisition to full pipeline integration.
Email marketing
From nurture sequences to event promotion to post-webinar follow-up, I write and build email programs that perform. I pay close attention to segmentation, cadence, and behavioral triggers — because the right message at the wrong moment is just noise.
Field marketing & events
High-touch, in-person and virtual programs that create real pipeline momentum. I’ve run suite activations, webinar series, regional ABM events, and exclusive executive roundtables — always with a clear hand-off strategy so sales knows exactly what to do with every lead that walks out the door.
Content strategy & copywriting
Strategy first, copy second. I develop messaging frameworks, persona-specific content plans, and the actual words that fill them — from landing page headlines to long-form sponsored content. My writing background (fiction, narrative nonfiction, editorial) makes the B2B copy sharper than most.
Social media & digital strategy
I’ve managed social for the Utah Jazz, Salt Lake Bees, regional broadcast properties, and B2B clients — growing audiences by 400% through platform-native content and a clear brand voice. I also oversee digital strategy, paid media planning, and SEM for consulting clients.
Analytics & optimization
Google Analytics, Tableau, HubSpot reporting, and Eloqua engagement scoring. I track what matters — MQL to SQL conversion, pipeline velocity, webinar-to-meeting rates, and attribution — and use those signals to iterate fast.
industry experience
Verticals
Healthcare (B2B enterprise, employer benefits, population health) · Technology & SaaS · Sports & entertainment · Tourism & travel · Higher education · Public affairs & government · Financial services · Media & broadcast
Let’s talk
Available for full-time roles, consulting engagements, and project-based work. Reach out directly — no forms, no bots.
JaredRayConger@gmail.com | linkedin.com/in/jaredconger
Jared Ray Conger 