Monthly Archives: September 2025

Why Customer Messaging Needs an Air Traffic Controller

Every marketer knows the customer journey should feel seamless. But the truth? Most of the time it’s chaos. You have emails firing like stray bullets from five different teams. Followed by in-app prompts that collide like drunks in an alley. … Continue reading

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Before the Hunger

The hunt is over. After months of pacing circles, weighing shadows, and trying not to let the silence win, I finally found someone to take on the edits. Within budget. Within reach. That means the stories won’t stay locked away … Continue reading

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Process Roulette

One missed deadline here, one late-night scramble there. Before long, you’re running on panic instead of rhythm. That’s not “agile.” That’s chaos wearing a cheap mask. Continue reading

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